LeoVegas signs new deal with UKTV Gold 

King of mobile casino to raise UK profile using popular channel  

by Abi Moses on Saturday 15th April, 2017


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Over the past few months, Swedish online casino provide, LeoVegas, have really made a name for themselves in the UK, having invested heavily in their range of mobile casino facilities. This week, the casino has announced details of a new partnership with UKTV Gold, supporting their Gold After Dark series. This comes after the success of other creative ways in which the brand has successfully stamped their name amongst UK players, having invited the likes of Johnny Vegas on board as a brand ambassador.  
Creating various 10-second adverts, LeoVegas will support programmes such as The Mighty Boosh, Black Boots and Spaces, aiming to crate an affiliation between “the King of mobile casinos” message and the UKTV Gold being “the home of entertainment.”  

Speaking about the sponsorship, UK Country Manager, Jon Sinclair, said: “We’re excited to announce our new partnership with Gold After Dark and our further expansion into the UK market. 

“Teaming up with one of Britain’s most loved comedy stations shows our commitment to making LeoVegas a recognised name in the world of entertainment and highlighting our huge offering.” 

Speaking about the ads, Now executive creative director, Remco Graham said: “Vegas and Vegas. A dream brief. Teaming up Leo Vegas and Johnny Vegas, to make a campaign about Double Brand Ambassadors. This is larger than life and really fitted with Johnny’s persona.” 

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